When someone searches "dentist near me" or "best tacos in [city]," they don't see your website first — they see your Google Business Profile. And almost nobody is putting video on it. That's your opening.
Why GBP video is such an easy win
- Your competitors' profiles are walls of text and stale photos
- Video autoplaying in a profile immediately signals an active, trustworthy business
- Google favors complete, active profiles in local rankings — regular uploads (photos, posts, videos) are a ranking signal
- Searchers can call or get directions directly from your profile — the shortest path from search to sale that exists
Which videos to upload
- The intro video: 30–60 seconds — who you are, what you do, where you are. The single most valuable one.
- Your best social reels: already made? Upload them. Vertical works fine.
- Walkthroughs: let searchers see inside before they visit — restaurants, salons, clinics, gyms
- Review/testimonial clips: social proof at the exact moment of decision
The 20-minute GBP tune-up
- Claim and verify your profile (free at business.google.com)
- Fill every field: hours, services, description with your city and service keywords
- Upload 5–10 photos and 2–3 videos this week
- Post an update weekly — offers, news, or a new video
- Ask every happy customer for a review, and reply to every review you get
Your social content and your Google profile should feed each other — every video we make for you can live in both places. Let's build your video library →